Attention — Sep 7, 2026
What caught my attention on Sep 7 (1 item).
How IKEA tricks you… over and over
How We Got Here with Chris Kohler · 11:53
This episode of How We Got Here examines how IKEA became the world’s largest furniture business by combining aggressive strategy, frugal leadership, and consumer psychology. It traces founder Ingvar Kamprad from a poor Swedish farming family and child reseller to the creator of IKEA, whose name comes from his initials and childhood locations. The episode highlights key innovations: a showroom with…